Artspeak

Just in from the corner of Nanaimo and First sits a deadpan clapboard structure, its windowless facade contradicting the friendly handpainted Boys and Girls Welcome! sign that is tacked where a window ought to be. Photographed in isolation and printed in deeply saturated colour this forgettable building becomes embued with a sinister innocence. This image is one of a series of cibachrome prints presented in a first solo exhibition by Alan Hoffman. His enlargements of vernacular architecture in Vancouver and his hometown Penticton hover between nostalgia and unease. The gas stations, motor motels and churches at first appear to be architectural models or miniatures, perhaps model train environments. In recognizing the Ridge Theatre or Penticton's giant peach it becomes clear that the curiously distorted sense of scale and euphemized colour are technically accomplished representations of the familiar landmarks and architectural oddities of Vancouver neighbourhoods and Okanagan tourist destinations.

Hoffman has chosen to photograph the clumsy manifestations of lowbrow aspirations - not the grandiose failures of Vancouver modernism so comprehensively covered by this city's more senior artists. His work escapes 'the quaint' and resists 'the serious' simultaneously as it fails to allow easy entry into the 'reality' it pictures.

A graduate of Emily Carr Institute of Art and Design in 1998, Hoffman's work was recently featured in Le Mois de la Photo Montreal and Bitume/Bitumen 99 in Brussels.